Soft Power Index 2025 Rank . UAE Holds Firm at 10th Place Globally in Brand Finance Soft Power Index The UAE was among the top 10 globally in key categories, ranking 4th in "Future Growth Potential", Brand Finance publishes the Global Soft Power Index based on a survey of more than 170,000 respondents from over 100 countries to gather data on global perceptions of all 193.
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Once again, it leads in the Familiarity and Influence Key Performance Indicators (KPIs), three out of eight Soft Power pillars, and ranks highest in 12 out of the 35 nation brand attributes. View the full Brand Finance Global Soft Power Index 2025 here.
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Chart The UK comes second worldwide for soft power Statista . The United Arab Emirates reached an important achievement as it placed 10th globally in the prestigious Global Soft Power Index 2025.The Brand Finance analysis checked how 173,000 policy makers business leaders and civil society members assessed 193 different countries The UAE achieved two noteworthy accomplishments in 2025 by experiencing a dramatic increase in its Nation Brand value from $1.
Chart The UK comes second worldwide for soft power Statista . In the past year, the Chinese nation as a brand has experienced notable growth across six of eight Soft Power pillars and in two-thirds of measured attributes. Once again, it leads in the Familiarity and Influence Key Performance Indicators (KPIs), three out of eight Soft Power pillars, and ranks highest in 12 out of the 35 nation brand attributes.